由于近期爆发新型冠状病毒引发的肺炎疫情(2019-nCoV)，上海市政府 已启动重大突发公共卫生事件一级响应。为贯彻落实上海市疫情防控工作领导小组的防疫工作指导方针，原定于2020年3月11～14日在上海新国际博览中心举办的 2020 年中国家电及消费电子博览会(AWE2020)将延期举办，具体通知如下：

中国家电及消费电子博览会——AWE

2020年3月11-14日

AWE将继续与您相约上海新国际博览中心。

创建全新智能家居生态，定义未来智慧生活。

【参展联系：马小姐 15121196695 同V】

AWE2020主要信息

时间：2020年3月11~14日

地点：上海新国际博览中心

展馆：W1~W5，N1~N5，E1~E3

关于AWE

AWE作为亚洲规模最大、全球三甲的国际家电及消费电子展览会，汇聚了全球最顶级的产品体验场景、贸易商洽机会、技术战略交流环境、品牌传播声量、多维度用户人群、跨界交流平台、资本市场关注，提升产业社会关注度和影响力，为参展品牌和合作伙伴全面赋能。2019年，AWE创造了10个展馆，34万人次、13万平米规模、近900家全球领先品牌参与的全新记录，以AI为核心驱动元素，充分体现了AI赋能下的智慧生活。

合作伙伴

AWE价值

观众数量持续井喷式增长

AWE2019观众数量近34万人次，同比增长5.8%

其中企业高管、海外观众和消费者到达比例明显提升，

预计2020年参展观众总数将突破38万人次

专业观众驱动商务拓展及产业升级

消费者主导多维影响力

大众消费者的到达比例每年以200%的速度增长，时尚和消费达人、网红助燃了他们的热情，参展企业产品创新性、场景互动性、体验趣味性等多维度指标成为他们评判的标准。在AWE，消费意识超前的意见领袖不仅要尝鲜，更将大众对智慧生活的愿景带给您。

全面覆盖亚洲及欧美市场

展期四天，共有来自全球 多个国家和地区的超过20000人次国际观众参观了AWE2019。其中，超过80%的海外观众来自亚洲及欧美地区拓展海外市场提供高效对接平台。

大咖共论洞见产业新趋势

AWE期间顶级峰会密集举办，国内外业界风云人物、跨界顶级大咖聚首于此，一同论道行业发展趋势、洞察经济脉络。

同时，为了吸引更多的消费者关注，AWE还特设了丰富多彩的活动，如激发消费者购买需求的“京东全球品质购物节”、能够增强传播和体验效果的“AWE厨电美食节”、在企业与消费者之间构建直接、高效的交流通路。

战略发布技术革新

每一年，在AWE现场可以看到上百个企业发布全新产品、公布最新战略、展示领先技术。通过AWE期间的产品发布会、战略发布会、经销商大会等，企业可以清楚地了解行业未来智慧生活的发展趋势，深刻洞察消费者的真实诉求与愿望。

艾普兰奖至高荣膺

每年代表着智慧生活领域的至高荣誉⸺艾普兰奖的揭晓都会让整个行业高度关注。媒体的聚焦、大众的追捧、企业品牌背书的加磅，被很多企业视为对自身产品和技术的最高评价。尤其，2019年艾普兰金口碑奖的评选，京东上线仅仅10天的时间里，共有超过300万消费者进行投票，成为真正的口碑之作。

品牌宣传资源全方位输出助力企业造势传播

AWE每年都会投放大量高端优质广告资源⸺黄浦江边灯光幕墙、上海机场、上海电视广播、社交媒体朋友圈，全方位信息传播，激发公众关注，让更多的人了解AWE和参展品牌，帮助企业聚集3月最强声量。

全球媒体量级矩阵国内外报道势态高涨

AWE2019正值两会，央视《新闻联播》、《对话》、《深度财经》、《消费主张》、《第一时间》、《中国财经报道》、《新闻直播间》、《午夜新闻》等八大栏目对AWE2019进行了超过200多分钟、长达三周的纵深报道，赢得了万众瞩目的关注。

除央视外，全国各地电视台，包括上海电视台、东方卫视、北京电视台、第一财经、 广东电视台、教育电视台、江苏电视台等多档节目先后对AWE进行了反复报道。

路透社、福布斯、埃菲社、日本经济新闻社、纽约时报等全球知名媒体也前赴AWE2019进行深入报道；日本最著名的经济节目之一、日本东京电视台WBS专门派遣报道小组，深入AWE洞察中国家电与消费电子产业的发展趋势与最新动向。

对 AWE 而言，2019 年意味着一个全新的起点，AWE 将进入一个全新的发展阶段。 2020 年 AWE 的规模还将进一步扩大，计划将扩至 13 个展馆，展馆面积将逾 15 万平米。展示的产品品类将更加丰富，全球家电与消费电子行业在品质生活与智慧生活领域的最新创新成果都将在 AWE2020 得到展现。届时，AWE 必将演绎更多精彩。

同期活动：

March 11-14, 2020

Awe will continue to meet you at Shanghai New International Expo Center.

Create a new smart home ecology and define the future smart life.

Awe2020 main information

Time: 11~14 March 2020

Venue: Shanghai New International Expo Center

Exhibition hall: W1 ~ W5, N1 ~ N5, E1 ~ E3

About AWE

Awe, as the largest international home appliances and consumer electronics exhibition in Asia and the top three in the world, has gathered the world's top product experience scenarios, trade negotiation opportunities, technology strategic communication environment, brand communication volume, multi-dimensional user groups, cross-border communication platform, capital market attention, improved the industrial social attention and influence, and fully endowed the participating brands and partners Yes. In 2019, awe has created 10 pavilions, 340000 people, 130000 square meters and nearly 900 global leading brands. With AI as the core driving element, awe fully embodies the intelligent life under AI.

AWE value

The number of visitors continues to increase in a blowout

Awe2019 has nearly 340000 visitors, up 5.8% year on year

Among them, the proportion of corporate executives, overseas visitors and consumers has increased significantly,

It is estimated that the total number of visitors will exceed 380000 in 2020

Professional audience drives business development and industrial upgrading

Consumer led multi-dimensional influence

The arrival rate of mass consumers increases by 200% every year. Fashion and consumption elites and online celebrities fuel their enthusiasm. Multi-dimensional indicators such as product innovation, scene interaction and experience interest become their criteria. In awe, opinion leaders with advanced consumption awareness should not only try new things, but also bring the public's vision of intelligent life to you.

Full coverage of Asian and European markets

During the four-day exhibition period, more than 20000 international visitors from many countries and regions around the world visited awe2019. Among them, more than 80% of overseas visitors come from Asia, Europe and the United States to expand overseas markets and provide efficient docking platforms.

On the new trend of industry

During the awe period, the top summit was held intensively, and people of the industry at home and abroad, top cross-border celebrities gathered here to discuss the industry development trend and insight into the economic context.

At the same time, in order to attract more consumers' attention, awe has also set up a variety of activities, such as "Jingdong global quality Shopping Festival" to stimulate consumers' purchase demand, "awe kitchen and electric food festival" to enhance communication and experience effect, and to build a direct and efficient communication channel between enterprises and consumers.

Strategy release technology innovation

Every year, hundreds of enterprises can be seen on awe site to release new products, release the latest strategies and display leading technologies. Through the product conference, strategic conference and dealer conference during awe, enterprises can clearly understand the development trend of the industry's future smart life, and deeply understand the real demands and aspirations of consumers.

Epland Award

Every year, the unveiling of the epland award, which represents the highest honor in the field of intelligent life, will make the whole industry pay close attention to it. The focus of the media, the pursuit of the public, and the endorsement of corporate brands are regarded by many enterprises as the highest evaluation of their products and technologies. In particular, in 2019, during the selection of the EPLAN golden reputation award, Jingdong only went online for 10 days, with more than 3 million consumers voting, becoming a real work of public praise.

All round output of brand publicity resources helps enterprises to build momentum and spread

Awe will launch a large number of high-end high-quality advertising resources every year, such as lighting curtain wall beside the Huangpu River, Shanghai airport, Shanghai TV broadcasting, social media circle of friends, to spread all-round information, stimulate public attention, let more people know awe and participating brands, and help enterprises gather the strongest voice in March.

Global media scale matrix domestic and international reports are on the rise

Awe2019 is in the second session of the two sessions. CCTV's eight columns, news broadcast, dialogue, in-depth finance and economics, consumption proposition, first time, China finance and economics report, news live room, midnight news, etc., have reported awe2019 in depth for more than 200 minutes and for up to three weeks, winning the attention of the public.

In addition to CCTV, TV stations all over the country, including Shanghai TV, Oriental satellite TV, Beijing TV, first finance and economics, Guangdong TV, education TV, Jiangsu TV and other programs have repeatedly reported awe.

Reuters, Forbes, EFI news agency, Japan economic news agency, New York Times and other global well-known media also went to awe2019 for in-depth coverage; one of the most famous economic programs in Japan, WBS of Tokyo TV station, sent a special reporting team to have in-depth insight into the development trend and latest trend of China's home appliances and consumer electronics industry.

For awe, 2019 means a new starting point and awe will enter a new stage of development. In 2020, awe will be further expanded to 13 pavilions, covering an area of more than 150000 square meters. The products displayed will be more abundant, and the latest innovation achievements of global home appliances and consumer electronics industry in the field of quality life and intelligent life will be displayed in awe2020. At that time, awe will play more wonderful.

[contact: Miss Ma 15121196695 same as v]