7月24日，2013(第八届)亚洲户外用品展览会在南京国际博览中心盛大开幕。为期4天的展会，为品牌和观众提供了一个集展示、体验、交流于一体的立体平台。来自22个国家和地区的610家参展商(2012年，570家)盛装登场，其中海外展商共209家，亚洲户外展的国际化程度逐年提高。

　　经过八年的发展，亚洲户外展逐步成熟和壮大。本届亚洲户外展高端品牌云集、专题活动荟萃，无论是规模还是亮点都大大超越往届。“过去的八年里，亚洲户外展稳步发展。如今，亚洲户外展是中国规模最大的专业户外用品展览会，也成为了中国户外产业的晴雨表。每年国内外的户外品牌商、经销商、代理商、户外专家聚集于此，共享产业盛会。”亚洲户外展的德国顾问耶格先生说。

　　凯乐石、牧高笛、诺诗兰、思凯乐、探路者、BEMIS、Black Diamond、Deuter、Lowa、Outdoor Research、OSPREY、Sea To Summit、Smartwool、Vaude等国内外知名品牌继续参展，不少品牌展台面积都有30%以上的增长。同时，领先品牌Gregory、KEEN、LI-NING ADVENTURE、The North Face、Zamberlan 等首次参展，积极融入户外展的大家庭。

　　亚洲户外展的传统配合活动，如亚洲户外产业大奖、服装秀、亚洲户外产业发展论坛、帐篷展示及体验区、扁带区、攀岩区等继续登场。本届亚洲户外展的一大亮点是展会前两天即7月24-25日举办的第一届亚洲户外展中国攀石公开赛。赛事由国家体育总局登山运动管理中心、中国登山协会和The North Face共同主办，专业户外品牌凯乐石(Kailas)全力支持，南京宁菲展览公司承办。美国和中国等国家的攀岩健将受邀参与本次赛事并分享攀石经验。本次赛事体现了户外大家庭和谐团结的一面，有助于推动攀石运动在国内的发展。展会组办方专门在南京博览中心的C厅设置了攀石、攀岩区。除了举办此次攀石赛，现场还将开展山地救援演示和培训、登山讲座、名人访谈等相关活动。每年的参与活动的岩友们都说：“亚洲户外展提供了一个学习攀岩和信息交流的好机会。”除此之外，2013亚洲户外展还推出了电商洽谈区，通过与京东商城、当当网和兰亭集势等网络平台合作，亚洲户外展为品牌和网络销售平台提供了一个专业化的洽谈与合作平台，促进了中国户外产业网络销售渠道的发展。

　　前两年，和亚洲户外展同期举办的还有亚洲自行车展，今年开始两个展会分开举办，2013亚洲自行车展将推迟到10月初举办。对此，亚洲户外展和亚洲自行车展项目总监李皓解释道：“今年亚洲自行车展的时间是10月10 -13日。10月份对自行车品牌来说是发布次年最新款产品的最佳时机；10月的南京风景秀丽，秋高气爽，非常适合骑行，我们还将在10月9日开设体验日。”

　　南京即将在8月份迎来亚青会，2014年8月还将举办青奥会，南京的运动元素越来越多，山水环绕的历史名城正在给人们更多的运动乐趣和惊喜。

　　610 Exhibitors Gather at Asia Outdoor 2013

　　The 8th Asia Outdoor opens at Nanjing International Expo Center on July 24, 2013. Altogether 610 exhibitors (2012: 570) from 22 countries start their four-day show and the number of oversea exhibitors reaches 209. The show provides a perfect platform for communication and brand presenting of the outdoor industry。

　　Asia Outdoor is growing larger and more mature after eight years’ development. The 8th Asia Outdoor surpasses the previous editions not only on exhibition scale but also on highlights. “In the past few years, Asia Outdoor grew steadily. Now Asia Outdoor has developed into the largest outdoor trade show in China and a flagship show whose influence reaches far outside China. Every year, brands, dealers and outdoor experts from home and abroad gather at this marketplace”， emphasizes Knut Jaeger, Chairman of Asia Outdoor。

　　Famous national and overseas brands, such as Toread, Kailas, Vaude, Northland, Scaler, Mobi Garden, Sea To Summit, Smartwool, Deuter, Lowa, BEMIS, OSPREY, Outdoor Research and Black Diamond, continue to bring their latest products to the show, and many of them have enlarged their booths area with a growth rate of over 30%. Some leading brands, like The North Face, LI-NING ADVENTURE, Gregory, KEEN and Zamberlan, attend the show for the first time, expecting to be part of the big Asia Outdoor family。

　　The traditional supporting programs of Asia Outdoor, such as Asia Outdoor Industry Award, Fashion Show, Industry Forum, Tent City and Slacklining Contest, could be found at the show again. A highlight of the show will be the 1st Asia Outdoor-China Bouldering Open on the first two days. The event is hosted by the Chinese Mountaineering Association (CMA) and The North Face, sponsored by Kailas, and organized by Asia Outdoor. Athletes from China, neighboring Asian countries and USA participate in the competition and share the climbing experience with climbing enthusiasts. This event shows the harmony and unity of the outdoor family, who all expect to promote the climbing sport in China. Besides the competition, there are also other activities like the outdoor rescue training and mountaineering lectures providing a good opportunity for study and communication between climbing enthusiasts. This year, Asia Outdoor sets up an E-commerce Matchmaking Area and cooperates with E-commerce platforms, such as Lightinthebox, JD.com and dangdang.com, providing a professional platform for the communication and cooperation between brands and these E-commerce platforms so as to promote the development of Internet sales of the Chinese outdoor industry。

　　Asia Outdoor and Asia Bike were held in conjunction with each other in the past two years. In 2013, the two shows take place separately for the first time. “Asia Bike 2013 will be held on Oct. 10 to 13 since October is the best time for the bike industry to release the novelties of the next year. In October, a good cycling season in Nanjing, the Demo Day will be set up on October 9 for industry insiders to try on the latest bike products。” explains Richard Li, Project Director of both shows。

　　The Asian Youth Games goes after the 8th Asia Outdoor in August, and will be followed by the Youth Olympic Games in August 2014. Nanjing, a sports metropolis with profound cultural heritage, is bringing more joy and surprise for friends from both home and abroad。