在2017年，32%的美国消费者对添加糖的看法比2016年更悲观。尤其是新闻报道的影响，推动了这种观点的转变。在2017年10月至2018年1月期间，有关糖对健康影响的文章数量比提到盐对健康影响的文章数量高出三倍。35%的美国消费者认为人工甜味剂对健康有害。不像白糖，例如蜂蜜，枫糖浆或红糖等这样的天然糖分被法国消费者认为是健康的。

In 2017, 32% of American consumers expressed a more negative opinion towards added sugars than in 2016. News articles and headlines, in particular, drive this change in opinion. Between October 2017 and January 2018, the number of articles dedicated to the health impact of sugar is three times higher than the one mentioning the health impact of salt.35% of US consumers agree artificial sweeteners are bad for health. Unlike white sugar, honey, maple syrup or brown sugar are perceived as healthy by consumers in France.

在Instagram上，有15.7亿张图片标签为纸杯蛋糕，130万张标签为蛋糕，还有190万张蛋糕设计图片，每个人都能找到灵感、最佳实践和教程来创建自己的蛋糕。

With 15.7 million pictures posted on Instagram tagged with #cupcake, 1.3 million with #cakeart and 1.9 million with #cakedesign, everyone can find inspiration, best practices, and tutorials to create its own cake.

西方消费者也希望看到更多天然成分，比如在德国，31%的口香糖消费者希望看到更多没有人工成分的产品，而在年轻消费者中，这一比例最高。

More natural ingredients is also expected by Western consumers, such as in Germany where 31% gum chewers would like to see more products without artificial ingredients, with agreement highest amongst young consumers.

在中国，令人兴奋的口味和新的口感都广受喜爱，53%的中国消费者喜欢体验新的口味，这一数字在25到34岁的年轻消费者中增加到了63%。在此背景下，玛氏公司和京东于去年9月，联手在中国推出了甜辣味的M&M豆。

Exciting flavours as well as new textures are praised in China. 53% of Chinese consumers would like to experience new flavours, and this number increases to 63% amongst young consumers between 25 and 34 years. In this context, last September Mars and JD.com launched sweet and spicy M&M’s in China.

2020，深圳世界食品博览会仍将设立甜食、休闲食品展区，在这里，将带给您更多全球甜蜜之味，将更多海外甜食、休闲食品品牌带给国内消费者！2020年4月15-17日，深圳国际会展中心新馆，与您不见不散！

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